I saw this candy bar or something today on tv, what it was isnt really important. The part that I am concerned with is that they said it was Beyond Crunchy. Now, how can it be beyond crunchy? What happens there? It's not crunchy anymore once it reaches beyond the crunchy point. Then it's like impossible to eat, like a big brick of .....chewiness. I picture it being a huge block of taffy or carmel that almost breaks your teeth when you try to get a chunk out and then sticks in your teeth and you chew it for 10 mins before swollowing. So count me out of this trip to going BEYOND the Crunch.